“French Craft Guild”, a young and innovative association
“This new association brings together and promotes French creators who combine know-how, innovation, creativity and design. For them, “French Craft” does exist, and is above all a state of mind, a community of values, which draws its inspiration from the French craft and industrial heritage and places the human at the heart of its success: the valorisation of knowledge-make and know-how are the keys to their commitment.
By using our intangible cultural legacy as a lever for innovation and therefore for added value, they contribute every day to the attractiveness and image of France, its companies, its brands, its territories, its products, in all sectors of activity. Often synonymous with authenticity, innovative craftsmanship – or “Craft”- thus allows a differentiating offer and acts as a reassuring landmark on the origin and reputation of products among consumers. But above all, this “Craft” represents a true creative approach thanks to openness, sharing and interactivity.
Together under one banner, they multiply their strength, talent and voice to transform it into collective wealth. A richness intimately linked to the variety and diversity of the environment in which these entrepreneurs take care, as so many fields of experimentation, propitious to new ideas.
RENÉE PARIS supports the action of this young and innovative association “French Craft Guild”.
To discover it further, go and visit its website : https://frenchcraftguild.fr
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